inside the vision
ART DIRECTION &
Visual identity
I create visual identities for theatre productions through conceptual photography.
My images are created through a physical process. I build scenes, construct props, paint backgrounds, and create installations that are then transformed into photographs. Inspired by art history – particularly surrealism, pop art, and abstraction – I aim to produce images that are both visually strong and emotionally resonant.
The result is not just a poster, but a distinctive visual language that becomes part of the production’s identity across print and digital platforms.
making of
Bringing Ideas to Life
Visuals for
International Stages
High-End Visuals for International Stages
Accepting International Commissions | 2026
I specialize in creating key art and posters for theater productions. My work combines professional photography with hand made props, bodypainting and painted backgrounds, as wall as digital art techniques to deliver a distinct visual identity for every play. I don’t just provide a layout; I create a powerful visual hook that represents the essence of the performance and attracts the audience’s attention from the first glance.
The Creative Process
Process.
- Deep Concept Dive: We start with the script. I analyze the themes, character arcs, and the director’s vision to find the core message of the play.
- Art Direction & Photography: I lead the visual styling, from lighting setup to character posing, ensuring every shot carries the right dramatic weight.
- Craftsmanship: Using hand made techniques and advanced post-production and digital painting techniques, I transform raw images into high-end „Key Art“ that stands out in a crowded marketplace.
SERVICES & DELIVERABLES
From Initial Concept to High-Impact Campaign Assets
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Hero Key Art The definitive visual identity of your production, crafted in high resolution to serve as the centerpiece of your campaign.
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Social Media Kit Tailored visual assets optimized for Instagram, Facebook, and other digital platforms to maximize online engagement and ticket sales.
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Print-Ready Assets Professional, full-scale files prepared for high-quality printing, from standard theater posters to large-format outdoor advertising (OOH).
meet
the artist
Zuzana Fajmonová (1987, Czech Republic) is a European visual artist and fine-art photographer known for her distinctive fusion of photography, theatre, and design. Her imagery combines meticulous composition, symbolism, and emotional depth — transforming ideas into cinematic, handcrafted worlds.
Her work has been recognized internationally, earning her the Gold Medal at the World Photography Cup 2024 in Dallas, and multiple honors from FEP Europe, Mile Awards, and other juried exhibitions. She represented the Czech Republic for PHOTOMINO, a European project presented as part of the Hamburg Triennale, bringing together photographers from all 27 European Union countries. She is a member of APF (Professional Photographers).
Her photographs have been exhibited across Europe and the United States — including the Freelens Gallery Hamburg, Clam-Gallas Palace and Galerie Mánes in Prague, Art Market Budapest, Munich’s Viele Gesichter exhibition, and the World Photography Cup exhibition in Dallas. Her Pop-Art series was selected as the official visual identity of the 2023 Prague Photo Festival.
Each artwork is carefully constructed: Zuzana designs and handcrafts her own props, paints backdrops and bodies, and sketches every scene before shooting. Deeply inspired by art history, her series reinterpret movements such as Pop Art, Abstraction, Cubism, and Surrealism, merging them with contemporary storytelling.
Today, she lives in Liberec, Czech Republic, working internationally across fine-art, fashion, and educational projects. She is the founder of a creative school, Atelier Kreativna, and leads international workshops in New York, Italy, and Central Europe, inspiring photographers and artists to create with depth, emotion, and authenticity.
How we
collaborate
Tailored Pricing for Every Production
Every theater project is unique. My rates are project-based and depend on the scope of work, the number of deliverables, and whether on-site photography is required.
What to include in your inquiry:
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The name and scale of the production.
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Expected timeline and premiere date.
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Location (for on-site photography requests).
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Required formats (Key Art only, or full marketing kit).
I will provide a custom quote after our initial consultation.
Clear Rights for Every Stage
Transparency is key to a successful partnership. All commissions include a standard license tailored to your theater’s needs:
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Production Run License: Full rights to use the visuals for the promotion of the specific theater run.
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Multi-Channel Use: Rights covering print posters, digital marketing, and social media.
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Extended Licensing: If you require rights for merchandise or touring productions, custom licensing options are available upon request.
what clients
say
Real stories from clients – artists.
„Top-level professional who can both guide and inspire.“
„We had the unique opportunity to take part in a creative photography workshop led by Zuzana Fajmonová, who not only guided us through the world of fine-art photography but also provided an incredible environment for our own artistic expression.
The workshop began with a professional and deeply inspiring presentation that gave us insight into her portfolio and her artistic thinking. It was fascinating to see how she connects artistic vision with practical creation and how naturally she leads students toward their own development.
During the practical part, we had access to a wide range of props that Zuzana brought with her, which helped everyone bring their ideas to life.
We started by refining our concepts, created visual sketches, and then built complete scenes in the studio — setting up lights, choosing color palettes, and working with models. Students could experiment with face painting, transparent materials, and creating unique compositions using paper and plastic props.
Throughout the entire process, Zuzana was always present — offering advice, helping with styling, or physically assisting on set. Her energy and creativity motivated everyone to go beyond what they thought possible.
Zuzana Fajmonová is a top-level professional who can both guide and inspire.
Her creative approach and energetic teaching style were truly enriching, and the students appreciated her openness and passion.
This workshop is highly recommended to anyone who wants to expand their artistic boundaries and discover new ways of creating through photography.
Thank you, Zuzana! 🔥📸
„She is a great inspiration to other photographers“
It was such an honor to work with her in New York City! 🌃 So many amazing concepts and we worked together really well and fast. I recommend anyone to book with her. She makes Phenomenal videos and takes great photos! She also is a Inspiration to other photographers. 10/10 …
“She brought back my passion for creating.”
Zuzana is a photographer – a true visionary.
She sees creative opportunities everywhere and finds inspiration in every moment.
Ideas for composition come to her instantly — all it takes is a glance around.
And she’s always willing to share her unique way of seeing the world.
Zuzana brought back my passion for creating and gave me the courage to explore new approaches, to step beyond the limits of my own world and out into the streets among people.
Thank you for the new insights, the effective collaboration, and your kind, open-hearted guidance. I wholeheartedly recommend her — both as a photographer and as a teacher.
Ready to define the visual soul of your next play?
I am currently accepting commissions for the 2026 season. Whether you are looking for a single hero image or a complete campaign kit, let’s discuss how we can make your production unforgettable.
start
a collaboration
Please share a few details about your vision.
I’ll get back to you personally with availability and further information.